One of the country’s most popular lagers is now lending its hand to bringing comedy to our screens. That is, our computer screens.

Foster’s, the second best-selling standard lager in the UK, has branched out and funded the comebacks of three British comedy classics over the past six months. Following the online success of Vic and Bob’s Afternoon Delights and Alan Partridge’s Mid Morning Matters, The Fast Show joined them in making an online comeback on the Foster’s Funny website last month after an absence spanning a decade.

The show which became famous for catchphrases such as ”Scorchio!” and “Suit you, sir!” is back for a new online-only series and is already proving to be a big hit. I think it is safe to say The Fast Show won’t be the last comedy classic to appear from the wilderness.

Humour plays an important role in Foster’s marketing campaign. Brad and Dan have become regulars during television ad breaks. The stereotypical Aussies kick back in their beach hut and give advice to British mates in a bit of a situation.

More recently, the pair has featured in the launch ad for Foster’s Gold Beer alongside singer and actress Holly Valance. Foster’s Gold is a clean, crisp beer packaged in a way which appeals to both men and women. More and more women in bars and pubs up and down the country can be spotted with a bottle of Foster’s in their hand.

Beer and comedy play important roles in British society. We love to laugh and we love to drink. Foster’s has long delivered good quality lager, now the Australian beer company is providing the laughs as well.

Crack open an ice-cold bottle of Foster’s Gold and settle down to watch a new episode of The Fast Show. You won’t be left disappointed!